About Us

For generations, Lifeguard has been synonymous with safety, standing watch to care for those enjoying the sun and surf.

Rooted in this legacy, we believe protection isn’t just for the beach. It’s for every moment— hiking, swimming, skating or exploring the city.

It’s for everyday adventures, big & small, that bring us outside and into the sun.

We’re your everyday Lifeguard. There with you wherever you go. Because the best moments happen when you feel confident & protected.